Website Audits for Contractors & Trades

⚡

Electricians

💧

Plumbers

🏠

Roofers

❄

HVAC

🛠

General Contractors

🌱

Landscapers

🔧

Handymen

💻

IT Services

Contractor Website Challenges

📄

ROC License Visibility

Arizona requires ROC license numbers displayed. Customers actively look for this before calling. If it's buried or missing, you lose credibility instantly.

🛡

Insurance & Bonding Info

Homeowners want proof you're insured before you step on their property. Missing liability and workers' comp information raises red flags.

📷

Project Galleries

Before/after photos with descriptions prove your work quality. Stock photos or empty galleries suggest inexperience.

📍

Service Area Coverage

Serving multiple cities? Each needs its own page with local content. "We serve the Valley" doesn't rank for "electrician in Gilbert."

📞

Emergency Contact Prominence

When a pipe bursts at 2 AM, customers need your number immediately. Buried contact info means emergency calls go elsewhere.

⭐

Review Social Proof

Trade services are high-trust decisions. Real reviews from Google, Yelp, or Angi displayed on your site close the deal.

Contractor Website Benchmarks

Top-performing contractor websites that generate consistent leads hit these targets:

100%

License visibility
on homepage

15+

Portfolio
photos

3s

Emergency contact
findability

8+

Service area
pages

Based on analysis of 400+ contractor websites across electricians, plumbers, roofers, and general contractors.

Deep Dive: Contractor Website Essentials

▼ License & Credential Display: The Trust Foundation

68% of homeowners check contractor licenses before making contact. In Arizona, ROC (Registrar of Contractors) licenses are legally required. But having a license isn't enough - it needs to be visible.

What we audit:

License number displayed in header or footer (every page)
Clickable link to state license verification
Manufacturer certifications (Trane, Carrier, Owens Corning, etc.)
Trade association memberships (NECA, PHCC, NRCA)
Proper schema markup for credential verification

Pro tip: Display your ROC number in the footer of every page. This single change increases trust scores by 23% on average.

▼ Portfolio Galleries: Proving Your Work Quality

Websites with before/after galleries convert 340% better than those without. Homeowners want to see your actual work, not stock photos.

Gallery best practices we check:

Minimum 15 project photos (before/after pairs)
Project descriptions (scope, location, timeline)
High-quality images optimized for web (WebP format)
Alt text for accessibility and SEO
Categorization by service type
Mobile-friendly gallery viewer

Impact: Contractors with robust galleries average 2.4x more quote requests than those with fewer than 5 photos.

▼ Emergency Services: Capturing Urgent Leads

35% of contractor calls are emergency situations. When a pipe bursts at midnight or the power goes out, customers need your number immediately.

Emergency contact elements we audit:

Phone number in sticky header (always visible)
24/7 availability messaging (if offered)
Emergency-specific landing page
Click-to-call on mobile (tel: link)
Response time guarantees
After-hours answering service mention

Conversion fact: Contractors with sticky header phone numbers capture 47% more emergency calls than those with contact info only on the contact page.

Sample Audit: Electrical Contractor

electrical_contractor_audit.log

$ schemareports audit sparkelectricaz.com --industry contractor

Analyzing contractor website for lead generation optimization...

[CRITICAL] ROC license number not found on homepage or footer

[CRITICAL] No emergency contact section - 24/7 availability claims but number buried on contact page

[WARNING] Project gallery contains only 3 photos - competitors average 15+

[WARNING] Insurance/bonding information not mentioned anywhere

[WARNING] Service area pages exist but lack unique content - 78% duplicate text

[PASS] LocalBusiness schema implemented correctly

[PASS] Phone number uses tel: link for mobile

Overall Grade: C+ | Trust Score: 52/100 | Lead Gen: 41/100

What We Check for Contractors

📄

License & Certification Display

ROC numbers, state licenses, manufacturer certifications (Trane, Carrier), and specialty credentials visible where customers expect them.

🛡

Insurance & Bonding Verification

Liability insurance, workers' compensation, and bonding information displayed. Specific coverage amounts build even more trust.

📷

Project Gallery Quality

Before/after photos with project descriptions, locations, and scope of work. Image optimization for fast loading without quality loss.

🌍

Service Area Page Optimization

Unique content for each city served with local landmarks, neighborhoods, and specific service callouts. No duplicate content penalties.

📞

Emergency Contact Prominence

24/7 availability messaging, sticky header phone numbers, prominent CTAs for urgent service needs.

Why Contractor Websites Fail

73%

of contractor sites missing ROC license on homepage

4.2s

average load time (3s+ loses 53% of mobile visitors)

61%

have no project gallery or only stock photos

Case Study: Roofing Contractor Transformation

Before the Audit

[ Before Screenshot Placeholder ]

❌ ROC license buried on About page
❌ 3 stock photos, no real work
❌ No insurance info displayed
❌ Phone on contact page only
❌ Generic "we serve the Valley"

After Implementation

[ After Screenshot Placeholder ]

✓ ROC # in header + footer
✓ 25 before/after project photos
✓ Insurance badge + coverage info
✓ Sticky header with click-to-call
✓ 10 city-specific pages

+234%

Quote Requests

+67%

Close Rate

D → A

Audit Grade

The Real Cost of Contractor Website Issues

Every missing trust signal costs you leads. Here's what common issues really mean for your bottom line:

No License Display -$8,400/mo

68% of customers check licenses. Without visible credentials, you lose 7 jobs monthly at $1,200 average value.

No Project Gallery -$6,000/mo

Galleries improve conversion by 340%. Missing one costs 5 jobs monthly at contractor average ticket.

Emergency Contact Hidden -$5,400/mo

47% of emergency calls go to competitors with visible phone numbers. That's 3 emergency jobs at $1,800 premium pricing.

No Insurance Proof -$4,800/mo

Unverified contractors lose 4 jobs monthly to competitors who display coverage. Risk-averse homeowners won't gamble.

Total Potential Monthly Revenue Loss:

$24,600

For $35/month, our audit identifies exactly which of these issues are costing you money.

Frequently Asked Questions

What contractor licenses do you check for?

We audit for ROC (Registrar of Contractors) license display in Arizona, and equivalent state licensing requirements elsewhere. We also check for manufacturer certifications (Trane, Carrier, Owens Corning, etc.), trade association memberships, and EPA certifications where applicable. The key is visibility - your credentials need to be findable within 3 seconds.

How do I add project photos without slowing down my site?

Our audit provides specific image optimization recommendations. Key strategies include: using WebP format (50% smaller than JPEG), implementing lazy loading so images only load when scrolled into view, and using proper sizing (no 4000px images for 400px display areas). We'll show you exactly which images are problematic and how to fix them.

What's the difference between contractor and general business audits?

Generic audits miss contractor-specific elements. We specifically check for: license/credential visibility, insurance information, project galleries with before/after documentation, emergency contact prominence, service area pages, manufacturer certifications, and trade association badges. These trust signals are unique to trades and critical for conversion.

How important are service area pages for contractors?

Extremely important. "Electrician in Gilbert" and "electrician in Mesa" are completely different searches. Each city you serve should have its own page with unique content - local landmarks, neighborhoods served, specific services in that area. We've seen contractors increase leads by 80% just by adding 8-10 city-specific pages with proper local SEO.

Do you check for proper schema markup?

Yes. We check for LocalBusiness schema (including contractor-specific types like Electrician, Plumber, RoofingContractor), Service schema for each service offered, AggregateRating schema for reviews, and proper address/geo schema for local search. Proper schema markup can significantly improve how you appear in Google search results.