Built by a practitioner, not a committee.

SchemaReports was built out of necessity by Ryan Wilson at Zoluko Web. It started as an internal tool to audit prospect and client sites without burning hours on every one. After thousands of audits in real agency work, the tool became the product.

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Ryan Wilson, founder of SchemaReports and Zoluko Web

Ryan Wilson, founder of SchemaReports and Zoluko Web
Ryan Wilson

Founder, Zoluko Web. Phoenix, Arizona.

I built SchemaReports because I needed it.

I am Ryan Wilson. I run Zoluko Web, a digital marketing agency based in Phoenix, Arizona. Before SchemaReports existed, I was spending hours every week manually auditing prospect and client sites: pulling Core Web Vitals, eyeballing meta tags, checking schema, looking for trust signals, then writing the same kind of report from scratch every single time. The work was repeatable but the tools were not. So I built SchemaReports as an internal tool, ran it on real client work for months, then turned it into a product.

  • Started as an internal Zoluko Web audit tool
  • Refined through real agency client work
  • Now used daily by agencies, developers, business owners
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The audit tool I wanted to exist.

Every audit tool I tried either flagged the same generic issues on every site (Meta description exists, check), or charged enterprise-tier prices for less depth than I needed. None of them read the actual content. None of them scored psychology or trust. None of them measured AI readiness. So I built the one I wanted to use, ran it on real client work for months, then opened it up so other agencies and operators could use it too.

  • Genuine AI semantic analysis, not rule-based checklists
  • 12 phases including Psychology, Trust, and AI Readiness
  • Free tier with the full 12-phase engine, no card
See How It Works
The audit tool Ryan wanted to exist
Origin

What started as a time-saving hack became a full platform.

What SchemaReports is, and what it is not.

Scope matters. Here is exactly what the tool does and what it intentionally leaves to you or your developer.

Every audit surfaces every issue across the 12 phases, ranked by impact, with a specific recommendation tied to your actual content. You walk out of the report knowing exactly which fixes to ship first, and which ones can wait.

  • Every issue surfaced across all 12 phases
  • Ranked by impact, not alphabetical
  • Specific to your actual content, not a checklist

For every issue, the AI explains why it affects your traffic, rankings, or conversions. Plain language, not jargon. You learn what each phase actually means and why the fix is worth shipping, not just that something is broken.

  • Plain language explanations, not jargon
  • Tied to traffic, rankings, or conversion impact
  • Specific recommended next steps

This is intentional. The how depends on your stack, your skills, and whether you hire help. SchemaReports tells you what is wrong and why; you (or your developer, or your agency) decide how. Fix it yourself, hand the PDF to a developer, or hire someone. Re-run after the fix to verify the score moved.

  • Hand the PDF to your developer
  • Hire help if you need it
  • Re-run after fixes to verify the change

Every report stays branded SchemaReports. If you are an agency sending reports to prospects, that is a feature, not a limitation. Third-party validation closes faster than self-branded reports, and the prospect can verify the audit themselves on the free tier. Your role is not to brand the report; your role is to interpret it and sell the fix.

  • Reports stay branded SchemaReports
  • Every report sent is also a SchemaReports impression
  • Prospects can verify the audit themselves on the free tier
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Overall Score
OVERALL SCORE
74%
884 / 1200 Points
Category Breakdown
78 Foundation
67 Content
56 Trust
81 Technical
72 Structure
89 Experience

How this tool is built and maintained.

Four principles that guide every decision about what ships and what does not.

Accuracy over volume principle
Accuracy over volume

Every data point the tool measures is real, fetched from your live site, not simulated. If a metric cannot be measured reliably from a public URL, it does not get scored. We would rather measure 1,000 things accurately than 5,000 things poorly.

  • Real Core Web Vitals from your live page
  • AI reads your actual content, not a crawl summary
  • Metrics that cannot be measured reliably are not scored
Plain English explanations principle
Plain English, not jargon

Every finding is written so a business owner can understand it without a glossary. Developers still get the technical detail when they need it, but the report does not require a degree to read. The whole point of the audit is action, and action does not happen if the report is unreadable.

  • Findings written for the business owner first
  • Technical detail still available for developers
  • No glossary required to read the report
Founder-responsive principle
Founder-run, founder-responsive

Every feature decision goes through Ryan. Every bug report gets read by Ryan. There is no committee, no PM-by-committee process, no ten-layer support tier to escalate past. If you have feedback, it lands directly with the person who can act on it.

  • Every feature decision goes through Ryan
  • Bug reports get read, not triaged
  • No support tier to escalate past
No white label, intentional transparency
No white label, intentionally

Reports stay branded SchemaReports. Every report sent is also a SchemaReports impression, and any prospect can run the same audit themselves on the free tier to verify. Third-party validation closes deals faster than agency-branded reports do.

  • Reports stay branded SchemaReports
  • Every report sent is also a SchemaReports impression
  • Anyone can verify by running their own free audit

The numbers, for the record.

Real numbers from the live platform, not marketing inflation. Hundreds of audits run daily across agency client sites, prospect domains, and solo business owners checking their own work. Every score in the corpus comes from a real site, every average is calculated, not invented.

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Platform Insights
0
Sites Audited
-
Avg Score
Phase Averages Across All Audits

How SchemaReports actually works.

Three things happen every time you run an audit. Here is the short version.

AI Analysis
A 90+
B 80+
C 65+
D 50+
F <50
✦ ANALYSIS

Mobile performance bottlenecks are causing significant delays in First Contentful Paint, primarily due to render-blocking resources and unoptimized image delivery.

KEY FINDINGS
● Largest Contentful Paint at 4.2s exceeds the 2.5s threshold for "Good" classification
WHAT THIS MEANS

Users on mobile devices experience a 47% higher bounce rate when page load exceeds 3 seconds, directly impacting your conversion rates.

PRIORITY FIXES
1
Eliminate render-blocking resources
Defer non-critical CSS/JS to reduce initial load blocking
RECOMMENDED APPROACH

Prioritize Core Web Vitals optimization starting with LCP improvements through image optimization and critical CSS extraction.

Fetch the live site

Every audit starts by fetching your live page, not a Google cache or a synthetic simulation. The crawler captures HTML, runs Google PageSpeed Insights against the URL, and pulls 1,000+ raw signals: meta tags, schema blocks, image attributes, link inventory, form structure, CTA placement, semantic HTML, accessibility attributes, and more.

  • Live HTML, not Google cache
  • Real Core Web Vitals from your page
  • Actual content extracted for AI analysis
  • JavaScript-rendered content captured

AI analyzes across 12 phases

The collected signals run through AI for 12 separate phases of analysis: Performance, SEO Entity Signals, Content Quality, Psychology, Trust, Conversion, AI Readiness, Links & Images, Schema, Local SEO, UX/UI, ADA Compliance. Each phase runs independently, then a synthesis pass cross-references findings to identify root-cause patterns across the whole site.

  • 12 phases run independently
  • Findings ranked by impact
  • Recommendations tied to your actual content
  • Cross-phase synthesis for unified insights

Prioritized report in 2 to 5 minutes

Every finding is ranked by impact. Every issue includes a specific recommendation. The report is rendered to a permanent dashboard URL you can revisit anytime, and exportable as PDF (for client handoff), Markdown (for documentation), or JSON (for developers and automation).

  • PDF, Markdown, JSON exports on every plan
  • Saved to your dashboard, no expiration
  • Re-run anytime to track changes after fixes
  • Score history charts on Pro and above
Run Free Audit

Run it on your own site first.

12 phases, 1,000+ data points, AI insights tied to your actual content. Free, no credit card. Your audit is yours to keep, save it to your dashboard, download as PDF, Markdown, or JSON.

  • Full 12-phase audit, every plan including Free
  • Recommendations unique to your content
  • Free to run, yours to keep
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Run a free SchemaReports audit on your own site
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12 phases. Real AI. No credit card.