Combine Real User Data with Technical Audit Insights
Audit tools tell you what might be wrong. Analytics tells you how visitors actually behave. When you connect Google Analytics 4 to SchemaReports, you finally see the connection between technical issues and real user experience problems.
The Missing Link: What Visitors Actually Do
Your audit says your page loads in 4.2 seconds. Is that a problem? Maybe. But you won't know until you see whether visitors on that page have a higher bounce rate than visitors on faster pages. You won't know if that slow load time is killing conversions or if people are waiting it out.
That's the gap between synthetic testing and real user behavior. Synthetic tests tell you what could happen. Analytics tells you what does happen. Both matter, but only together do they tell the full story.
SchemaReports bridges this gap. When you connect GA4, we overlay real engagement data onto your audit findings. High bounce rate on a slow page? That's a priority fix. High bounce rate on a fast page? The problem is probably content, not performance. This context changes everything about how you prioritize your optimization work.
What Data We Pull from Google Analytics 4
We focus on the metrics that matter for understanding whether technical issues are affecting real user experience.
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Sessions and Users
Total visits and unique visitors over time. We track session patterns by page so you can identify which pages drive the most traffic and which attract returning visitors. Session data provides context for all other metrics.
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Engagement Time
How long visitors actually spend on each page. GA4's engagement time measures active time - when the page is in focus and the user is interacting - not just time with a tab open. We surface pages with unusually low engagement as potential content or UX issues.
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Bounce Rate
The percentage of sessions that included only a single page view with no engagement. In GA4, a "bounce" is an unengaged session - less than 10 seconds, no conversions, no additional pages. We correlate bounce rates with page speed to identify performance-driven abandonment.
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Conversions and Events
Goal completions, form submissions, purchases, and custom events you've configured in GA4. We show conversion rates by page and correlate them with audit findings. A page with technical issues and low conversion rate needs attention.
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Device Breakdown
Desktop, mobile, and tablet traffic splits. Many sites see 60-80% mobile traffic, but their audits focus on desktop performance. We show device-specific engagement so you can prioritize fixes where your actual audience is.
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Traffic Sources
Where your visitors come from: organic search, direct, referral, social, paid. Traffic source affects behavior expectations - paid traffic might have different engagement patterns than organic. We segment metrics by source for clearer insights.
Data accessed via the Google Analytics Data API. For complete API documentation, see Google Analytics Data API Reference.
Traffic Insights Correlated with Site Issues
The real power is in connecting what you find in audits to what you see in analytics.
Bounce Rate + Page Speed
When our audit finds slow-loading pages, we immediately show you their bounce rates. A slow page with 85% bounce rate tells a different story than a slow page with 40% bounce rate. The first is urgent; the second might be acceptable depending on the page's purpose.
Engagement + Core Web Vitals
Poor Core Web Vitals often correlate with poor engagement time. When visitors experience layout shifts or input delays, they leave. We show you this correlation so you can see exactly how much your CWV issues cost in lost engagement.
Conversions + Mobile Issues
If 70% of your traffic is mobile but mobile conversion rate is half of desktop, something is wrong on mobile. We surface these device-specific discrepancies alongside audit findings about mobile usability issues.
User Flow + Technical Errors
Broken links, JavaScript errors, and missing images cause user drop-off. When we find these issues in audits, we show you whether user flow data supports the same conclusion - visitors leaving at predictable points where errors occur.
Real User Data vs Synthetic Tests
Both matter. Neither is complete on its own. Here's why you need both.
Synthetic tests (what most audit tools provide) test your site under controlled conditions: a specific device, specific connection speed, specific location. They're repeatable and consistent. But they don't represent your actual visitors.
Real user data from GA4 shows what actually happens when thousands of different people with different devices and connection speeds visit your site. A synthetic test might say your page loads in 2.1 seconds. Real users on mobile networks in rural areas might experience 8+ second loads. Both numbers are true; they measure different things.
Synthetic Testing (Audit Data)
Strengths: Consistent, repeatable, catches issues before users see them, tests from controlled conditions, identifies technical problems precisely.
Limitations: Doesn't reflect real-world variety, can't measure actual user impact, tests one scenario at a time.
Real User Monitoring (GA4 Data)
Strengths: Reflects actual visitor experience, shows behavior patterns, measures real business impact, accounts for device/network variety.
Limitations: Requires traffic to measure, can't catch issues before users hit them, harder to isolate specific causes.
SchemaReports gives you both. Synthetic audit data identifies issues; GA4 data shows whether those issues actually affect your users. This combination is how you prioritize intelligently instead of chasing every audit warning.
Behavior Flow Analysis
Understanding where users go - and where they drop off - reveals optimization opportunities.
GA4 tracks how users move through your site: which pages they visit, in what order, and where they exit. When we combine this with audit data, patterns emerge. Maybe visitors consistently drop off at a particular page - and that page has JavaScript errors we detected. Maybe a key conversion page has lower-than-expected flow because the previous page loads too slowly on mobile.
We surface these connections in your reports. When an audit finding correlates with a user flow problem, we flag it. When a technical issue exists on a page where users commonly exit, that's a priority fix. When an issue exists on a page users rarely visit, it matters less.
Entry Pages
Which pages bring visitors into your site. These pages need the most attention because they create first impressions. Audit issues on entry pages affect bounce rates directly.
Exit Pages
Where visitors leave your site. Not all exit pages are bad - contact and thank-you pages should have high exit rates. But unexpected exit patterns signal problems.
Conversion Paths
The routes visitors take before converting. Technical issues anywhere in these paths can reduce conversions. We prioritize audit findings based on their position in conversion paths.
See Your GA4 Data Integrated
Here's what combined audit and analytics data looks like in your SchemaReports dashboard.
Connect GA4 in Under 2 Minutes
Same simple OAuth flow as other Google integrations. No API keys, no code, no technical setup.
Click "Connect GA4" in Settings
Navigate to Settings > Integrations in your SchemaReports dashboard. Find the Google Analytics 4 card and click "Connect." This initiates the secure OAuth authorization flow with Google.
Authenticate with Google
Sign in with the Google account that has access to your GA4 property. If you use Google Workspace, make sure you're logged into the correct account before starting.
Grant Read-Only Access
Google shows you exactly what permissions we're requesting. SchemaReports requests read-only access to your analytics data. We cannot modify your GA4 settings, create goals, or change anything - only read your metrics.
Select Your Property
If you have access to multiple GA4 properties, choose which one to connect. You can connect additional properties later from the same settings page. Most users select their primary website property.
Data Syncs Automatically
Once connected, GA4 data appears in your audit reports within minutes. We sync daily to keep your data current. Historical data from the past 12 months is available immediately.
Video: GA4 Connection Walkthrough (2 minutes)
Security and Data Privacy
Your analytics data stays under your control. Here's our commitment.
What We Access
We CAN: View aggregate metrics like sessions, users, bounce rate, conversions, traffic sources, and page performance. This is the same data available in GA4's standard reports.
We CANNOT: Access individual user data, personally identifiable information, raw event data, or any data that would identify specific visitors. We only see aggregated metrics. We also cannot modify your GA4 configuration in any way.
Data Retention and Deletion
We retain synced GA4 data while your SchemaReports account is active. If you disconnect the integration, synced data is deleted within 30 days. Account deletion triggers complete data removal within 30 days.
GDPR and Privacy Compliance
Since we only access aggregate data (not individual user data), our integration doesn't introduce new privacy concerns beyond what GA4 already handles. Your GA4 configuration controls what data Google collects; we only read the aggregated results.
For technical details on our OAuth implementation, see Google's OAuth 2.0 documentation.
Frequently Asked Questions
Does this work with Universal Analytics or only GA4?
How much historical data do you pull?
Can I connect multiple GA4 properties?
Will this affect my GA4 data or settings?
What if I have Google Tag Manager instead of direct GA4?
Is GA4 integration included on the free tier?
Related Integrations & Resources
GA4 integration works best when combined with other data sources.
Ready to See How Visitors Really Experience Your Site?
Connect Google Analytics 4 to your SchemaReports dashboard and start seeing the connection between technical issues and real user behavior. Understand what your audit findings actually mean for visitors.