Google Ads Keyword Data in Your Audit Reports

Why Keyword Data Matters for Technical Audits

A technical audit tells you what's wrong with your site. But knowing what's wrong doesn't tell you where to focus. A missing H1 tag on a page nobody visits is different from a missing H1 on a page targeting a 10,000-volume keyword worth $15 per click.

When you connect Google Ads to SchemaReports, we enrich your audit findings with keyword value data. You see not just the technical issues, but the business impact of fixing them. A slow page targeting a high-volume, high-CPC keyword moves to the top of your priority list. A slow page targeting a keyword nobody searches for stays at the bottom.

This is how agencies and consultants justify their recommendations to clients. Not "you should fix this because the tool says so," but "fixing this page could capture more of the 2,400 monthly searches for your most valuable keyword."

Understanding Search Volume

Search volume is an estimate, not an exact count. Google provides ranges and averages, which we display alongside confidence indicators. A keyword showing 2,400 monthly searches might fluctuate between 1,800 and 3,200 depending on seasonality and trends.

Volume alone doesn't equal value. A keyword with 50,000 monthly searches but $0.10 CPC might drive less business value than one with 500 searches and $25 CPC. We help you see both metrics together so you can make informed decisions.

CPC as a Value Signal

Advertisers don't spend money on keywords that don't convert. When a keyword has high CPC, it means businesses have tested it and found it valuable enough to keep bidding. This makes CPC data a useful proxy for commercial intent.

For SEO purposes, high CPC keywords represent opportunities where organic rankings would capture high-value traffic. If advertisers pay $8 per click, every organic click you capture on that keyword has significant value.

Competition in Context

Competition level refers to paid search competition, not organic. A keyword with "high" competition in ads might have lower organic competition if fewer sites are optimizing for it. Conversely, low paid competition doesn't mean organic ranking will be easy.

We show paid competition as one data point, not the whole picture. Combine it with your GSC ranking data (if connected) to understand both paid and organic landscapes for each keyword.

Not all pages on your site receive paid traffic. Most ads point to specific landing pages - homepage, service pages, or dedicated campaign pages. Technical issues on these pages cost money directly through higher CPCs and lost conversions.

SchemaReports identifies which of your audited pages are Google Ads landing pages and flags issues on those pages as higher priority. A JavaScript error on your about page might be low priority. The same error on your main PPC landing page needs immediate attention.

What We Access

We CAN: Access Keyword Planner data (search volumes, CPC estimates, competition levels), view basic account information (account name, ID), and see which URLs are used as landing pages in your campaigns.

We CANNOT: View or modify your campaigns, access your billing information, see your ad spend, change your budgets or bids, modify your ads, or access performance data beyond what's needed for keyword research.

Data Usage

We use keyword data only to enrich your audit reports. We don't share, sell, or aggregate your Google Ads data. When you disconnect the integration, access is revoked immediately and cached keyword data is deleted within 30 days.

Agency Considerations

If you're an agency connecting client accounts, each client's data is isolated to their workspace. Your clients' keyword data isn't visible to other clients or combined across accounts.