Phase 6. Conversion. Does your site actually convert anyone?
Every form tested. Every CTA evaluated. Dead forms flagged. Weak CTAs surfaced. The mechanical parts of conversion, tested live. If your forms are broken, no amount of traffic fixes it.
Phase 6: Conversion
Most sites have at least one broken conversion mechanism, a contact form that does not send, a phone number that is not tel: linked, a CTA button that goes to the wrong page, a pricing page behind a bad link. Phase 6 tests every form and every CTA on the page and flags the ones that are broken, weak, or missing. The ZolukoWeb audit caught a critical issue: zero working conversion forms on a digital agency site.
- Every form tested live
- Every CTA destination validated
- Phone and email links checked
What Phase 6 tests on every page.
Fields, validation, errors, mobile usability
Form mechanics
Forms are where leads die. Required fields without indicators, error messages that do not explain what is wrong, fields too small to tap on mobile, we flag every friction point that costs you submissions.
- Form presence, field count, submission destination, success state.
- AI-generated recommendations unique to your site, not a generic checklist everyone else gets
- E-E-A-T scoring, readability analysis, and conversion copy evaluation in one pass
Placement, action language, prominence
CTA effectiveness
Generic 'Submit' buttons, CTAs hidden below the fold, no visual distinction between actions and links, we score every CTA for placement, action language, and prominence.
- CTA visibility, copy strength, destination URL, click target size.
- Schema markup validation, meta tag completeness, heading hierarchy, and internal link structure
- Mobile responsiveness, image optimization, and resource loading analysis
Phone, email, chat, form, all checked
Friction analysis
Phone hidden in the footer, no click-to-call on mobile, only one contact method available, we map every contact path and flag the gaps that send leads to your competitors.
- Conversion path length, friction points, trust signal placement near CTAs.
- ADA/WCAG accessibility compliance checking with specific violation identification
- AI readiness scoring, how well AI assistants like ChatGPT and Perplexity can find and recommend your business
What the Phase 6 report delivers.
-
Live form testing on every page Reachability validation, submission path, success state.
-
CTA inventory + copy evaluation Every CTA scored for clarity and friction.
-
Mobile conversion friction flagged Tap targets, hit areas, mobile CTAs.
-
Included on every audit Free or paid.
Traffic without conversions, mobile gaps, abandonment
Common questions about conversion auditing
Does the audit actually submit my forms?
It tests whether the form is reachable and whether submission would work, without sending spam data.
- It tests whether the form is reachable and whether submission would work, without sending spam data.
- Content, Trust, and Compliance phases cover content quality, E-E-A-T signals, conversion effectiveness, schema markup, local SEO, ADA accessibility, and AI readiness, over 1,000 distinct data points total.
What about captcha-protected forms?
The audit detects captcha presence and notes it.
- The audit detects captcha presence and notes it.
- Our AI reads your content semantically, it understands what your pages are about, who they are written for, and what is missing. That analysis produces recommendations unique to your business that you will not see in a templated report.
Does it test ecommerce checkout?
Partial, it tests the path to checkout, not the full purchase.
- Partial, it tests the path to checkout, not the full purchase.
- Agency plan also includes an embeddable audit widget you can add to your own website, plus client seat management so clients can log in and view their reports directly without contacting you.
What is considered a weak CTA?
Generic copy (Submit, Learn More), passive voice, unclear destination, or no visual prominence.
- Generic copy (Submit, Learn More), passive voice, unclear destination, or no visual prominence.
- Agency plan users can also access reports programmatically via the full API, pull audit data into your reporting stack without manual downloads.
Will fixing Phase 6 improve my conversion rate?
Often dramatically because most sites have at least one critical conversion bug they never noticed.
- Often dramatically because most sites have at least one critical conversion bug they never noticed.
- Subscriptions can be cancelled at any time. There are no long-term contracts. Access continues through the end of your current billing period after cancellation.
- A public API is on the roadmap. Today every audit exports as PDF, Markdown, and JSON on every plan for manual integration.
- API documentation is available after account creation. Use it to run audits programmatically, retrieve structured results, and integrate SchemaReports data into your client reporting stack.
Run Free Audit
Run Your Free AuditRun a real conversion audit on your site.
Free, 2 to 5 minutes. See exactly what is blocking visitors from taking action on your site.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
Conversion: where traffic becomes revenue