Structure Audit: Schema Markup & Local SEO
JSON-LD validation, NAP consistency, and Google Business Profile alignment. The structured identity layer that determines how you appear in search results.
Why schema markup and local SEO are one category.
Schema markup tells Google what your business is. Local SEO signals tell Google where it is. Phase 9 validates every piece of structured data on your page — JSON-LD syntax, required properties, recommended fields, and nesting errors. Phase 10 checks your NAP (Name, Address, Phone) consistency, Google Business Profile alignment, service area markup, and local citation signals. For any business that serves a geographic area, these two phases determine whether you show up in Maps, local packs, and rich results.
- JSON-LD schema validated against Schema.org specs
- NAP consistency checked across the page
- Google Business Profile alignment scored
Two phases. Your identity in code.
Phase 9 checks your markup. Phase 10 checks your local signals.
Phase 9 — Schema Markup
JSON-LD validation, Organization and LocalBusiness schema, Product and Service markup, FAQ and HowTo schema, BreadcrumbList, and every other structured data type on your page. Syntax errors, missing required properties, and deprecated types all flagged.
- JSON-LD syntax and nesting validation
- Required and recommended property checks
- Rich result eligibility assessment
Phase 10 — Local SEO
NAP consistency across the page, GeoCoordinates markup, service area definitions, Google Business Profile alignment, local citation signals, and Maps embed detection. For businesses serving a geographic area, Phase 10 is where ranking in the local pack starts.
- NAP consistency verification
- Service area and GeoCoordinates markup
- Google Business Profile alignment scoring
Why They Are One Category
Schema without local signals gives Google structured data but no geographic context. Local signals without schema gives Google an address but no understanding of your business. The structure category connects what you are to where you are.
- Both phases run on every free audit
- Critical for businesses with physical locations
- Directly impacts rich results and local pack rankings
What types of schema does Phase 9 check?
What is NAP consistency?
Do I need schema markup if I am not a local business?
Does Phase 10 check my Google Business Profile directly?
How many schema errors do most sites have?
Can schema markup actually improve my rankings?
Run Free Audit
Run Free AuditFind out what Google actually knows about your business.
Run all 12 phases on your live site. Schema Markup and Local SEO are phases 9 and 10 — the structured identity layer that determines how you appear in search results. Free audit, results in under 5 minutes.
- Every schema type validated against Schema.org specs
- NAP consistency and local signals scored
- Free to run, free to download, yours to keep
Schema + Local SEO