The average website scores a 43 out of 100. Yours is probably in there.
Most websites have problems their owners don't know about. Run a free 12-phase audit and see exactly what's holding your site back-broken links, slow load times, missing trust signals, or poor mobile experience. No guessing, no generic advice. Just your site's actual issues with specific fixes.
Slow load times, failed Core Web Vitals, poor mobile performance
No security badges, missing contact info, weak about page
Missing meta tags, broken schema markup, poor heading structure
ChatGPT and the AI can't access your content, won't recommend you
The patterns are the same on almost every site.
After running 1,000+ audits on real businesses across dozens of industries, the same five or six problems show up everywhere. Not obscure technical issues, basic things like missing schema, zero trust signals, broken conversion forms, outdated CWV metrics, and content that does not match what the visitor came for. The fixes are simple. The problem is that nobody ever audited to find them.
- Missing or incomplete schema markup
- Zero legitimacy signals (no reviews, no address, no team)
- Broken or weak conversion forms
The top three problems across 1,000+ audits.
After analyzing thousands of websites, these are the issues that show up again and again-and most site owners had no idea they existed.
Missing or incomplete schema
80%+ of sites audited have zero or incomplete schema markup. Fix: add LocalBusiness, Service, Article, and FAQ schema.
- Core Web Vitals failing on mobile devices
- Unoptimized images and scripts blocking rendering
- Server response times exceeding 600ms
Zero legitimacy signals
60%+ of sites have zero visible reviews, no team photos, no physical address. Fix: surface legitimacy signals above the fold.
- No clear contact information or physical address
- Missing security badges and SSL indicators
- Weak or missing about page with no team info
Broken conversion mechanics
ChatGPT, Gemini, and Perplexity are how people search now. If AI assistants can't access and understand your content, you won't be recommended. We're the only audit tool that checks AI readiness-whether bots can crawl your site and if your content has the semantic signals AI needs to understand what you do.
- Robots.txt blocking AI crawlers from your content
- Missing semantic markup AI needs to understand context
- No ai.txt or AI-specific access configuration
The fastest wins are almost always the same.
If you ran SchemaReports on your site right now, the fastest score improvement would almost certainly come from: adding proper schema markup, adding visible Google reviews above the fold, and fixing any broken forms. Those three alone will move your score 15–25 points on most sites.
- Add LocalBusiness + Service schema
- Surface Google reviews above the fold
- Test and fix every conversion form
Website problems, common questions
What we hear from site owners who didn't know they had problems until they ran an audit.
Is 43/100 really the average?
Yes, that is the running average across 1,000+ audits. Most sites score between low 20s and mid 50s.
- Performance scores and Core Web Vitals status
- Missing trust signals and schema markup
What score is good?
Above 70 is rare. The ZolukoWeb site hit 90 after targeted fixes, the first site ever to reach that number.
- 87% missing LocalBusiness schema (home services)
- 73% failing Core Web Vitals on mobile devices
Why are most sites so bad?
Yes. Slow sites lose half their mobile visitors. Missing trust signals kill conversions. Poor schema markup means competitors show up in rich results while you don't. AI readiness gaps mean ChatGPT won't recommend you when people ask for businesses like yours. These aren't theoretical-they're measurable losses.
- 3+ second load times lose 50% of mobile visitors
- Weak trust signals reduce conversion rates by 30%+
Are these problems fixable?
Yes, most of them are simple fixes that take hours, not weeks.
- AI reads content semantically, not just keyword matching
- Contextual recommendations unique to your business
How do I find my score?
Many fixes are straightforward if you know what to do. Adding schema markup, updating meta tags, and fixing broken links don't require a developer. Performance optimization and technical SEO might need help. Our audit tells you what's wrong, why it matters, and how to fix it-with priority order so you tackle high-impact issues first.
- Schema markup and meta tags are DIY-friendly
- Performance optimization may need developer support
How long does it take to fix website problems?
Depends on the issues. Simple fixes like adding schema markup or updating meta descriptions can be done in hours. Performance optimization might take a few days. The audit prioritizes issues by impact, so you can fix the high-value problems first and see improvement quickly. Track your progress with Pro ($19/month) to measure what's actually working.
- Quick wins (schema, meta tags) fixable in hours
- Track improvements with biweekly monitoring
Run Free Audit
Run Free AuditYour site probably has these problems. Find out which ones.
10,000+ sites have already been audited. See what's holding yours back, 12 phases, 1,000+ data points, AI-powered analysis. Completely free.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever