Trust Audit: Security & Conversion Analysis
Security headers, SSL, credibility signals, forms, CTAs, and lead capture. The category most directly tied to whether visitors become customers.
Why security and conversion are one category.
Trust is the bridge between traffic and revenue. Phase 5 checks the signals that make visitors feel safe — SSL certificates, security headers, privacy policies, and legitimacy indicators. Phase 6 checks whether your site actually captures that trust — form usability, CTA placement, lead capture flow, and conversion friction points. A locked padlock means nothing if your contact form is broken. A perfect form means nothing if the site feels sketchy.
- SSL and security header configuration verified
- Credibility signals and trust badges detected
- Form usability and CTA effectiveness scored
Two phases. The trust equation.
Phase 5 builds trust. Phase 6 captures it.
Phase 5 — Trust & Security
SSL certificate validation, security headers (HSTS, CSP, X-Frame-Options), privacy policy detection, contact information visibility, and third-party trust signals. These are the things visitors check subconsciously before they fill out a form.
- SSL certificate and HTTPS enforcement
- Security headers scored individually
- Privacy policy and contact info detection
Phase 6 — Conversion
Form analysis, CTA placement and contrast, lead capture flow, phone number clickability, and conversion friction detection. Phase 6 looks at your site from the perspective of someone ready to act and checks whether anything stops them.
- Form usability and field count analysis
- CTA contrast and placement scoring
- Click-to-call and lead capture detection
Why They Are One Category
Security without conversion is a safe site that nobody contacts. Conversion without security is a site that asks for information nobody wants to give. The trust category connects the credibility signals to the action mechanics.
- Both phases run on every free audit
- Security and conversion scored together
- The category most directly tied to revenue
What security headers does Phase 5 check?
Does Phase 6 test if my forms actually work?
Why does SSL matter if my site already has the padlock?
What counts as a trust signal?
How does conversion scoring work?
Is the trust category the most important one?
Run Free Audit
Run Free AuditFind out if your site earns trust or loses it.
Run all 12 phases on your live site. Trust and Conversion are phases 5 and 6 — the category most directly tied to whether visitors become customers. Free audit, results in under 5 minutes.
- Security headers and SSL scored individually
- Forms, CTAs, and lead capture analyzed
- Free to run, free to download, yours to keep
Security + Conversion