Phase 6. Conversion. Does your site actually convert anyone?
Every form tested. Every CTA evaluated. Dead forms flagged. Weak CTAs surfaced. The mechanical parts of conversion, tested live. If your forms are broken, no amount of traffic fixes it.
Phase 6: Conversion
Most sites have at least one broken conversion mechanism, a contact form that does not send, a phone number that is not tel: linked, a CTA button that goes to the wrong page, a pricing page behind a bad link. Phase 6 tests every form and every CTA on the page and flags the ones that are broken, weak, or missing. The ZolukoWeb audit caught a critical issue: zero working conversion forms on a digital agency site.
- Every form tested live
- Every CTA destination validated
- Phone and email links checked
What Phase 6 tests on every page.
Fields, validation, errors, mobile usability
Form mechanics
Forms are where leads die. Required fields without indicators, error messages that do not explain what is wrong, fields too small to tap on mobile — we flag every friction point that costs you submissions.
- Form presence, field count, submission destination, success state.
- Error messages that don't explain what's wrong or how to fix it
- Form fields too small on mobile or buttons that can't be tapped accurately
Placement, action language, prominence
CTA effectiveness
Generic 'Submit' buttons, CTAs hidden below the fold, no visual distinction between actions and links — we score every CTA for placement, action language, and prominence.
- CTA visibility, copy strength, destination URL, click target size.
- CTAs buried below the fold or hidden in navigation where visitors miss them
- No visual distinction between CTAs and regular links, nothing stands out
Phone, email, chat, form — all checked
Friction analysis
Phone hidden in the footer, no click-to-call on mobile, only one contact method available — we map every contact path and flag the gaps that send leads to your competitors.
- Conversion path length, friction points, trust signal placement near CTAs.
- Click-to-call not working on mobile or phone number not formatted as tappable link
- Only one contact method available, no options for visitors who prefer chat or email
What the Phase 6 report delivers.
You can have perfect SEO, fast loading times, and high traffic, but if visitors can't figure out how to do business with you, none of it matters. Phase 6 finds the barriers between traffic and revenue.
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Live form testing on every page Reachability validation, submission path, success state.
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CTA inventory + copy evaluation Every CTA scored for clarity and friction.
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Mobile conversion friction flagged Tap targets, hit areas, mobile CTAs.
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Included on every audit Free or paid.
Traffic without conversions, mobile gaps, abandonment
Common questions about conversion auditing
Does the audit actually submit my forms?
It tests whether the form is reachable and whether submission would work, without sending spam data.
- It tests whether the form is reachable and whether submission would work, without sending spam data.
- Form functionality, field validation, and mobile usability
What about captcha-protected forms?
The audit detects captcha presence and notes it.
- The audit detects captcha presence and notes it.
- Phase 11 measures overall user experience and design
Does it test ecommerce checkout?
Partial, it tests the path to checkout, not the full purchase.
- Partial, it tests the path to checkout, not the full purchase.
- You need to test actual submission separately
What is considered a weak CTA?
Generic copy (Submit, Learn More), passive voice, unclear destination, or no visual prominence.
- Generic copy (Submit, Learn More), passive voice, unclear destination, or no visual prominence.
- Fixing barriers typically improves rates 20-40%
Will fixing Phase 6 improve my conversion rate?
Often dramatically because most sites have at least one critical conversion bug they never noticed.
- Often dramatically because most sites have at least one critical conversion bug they never noticed.
- Form functionality second (direct revenue impact)
- We analyze checkout structure and clarity
- Payment processing and gateways are out of scope
Run Free Audit
Run Your AuditRun a real conversion audit on your site.
Free, 2–5 minutes. See exactly what is blocking visitors from taking action on your site.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
Conversion: where traffic becomes revenue