Phase 10. Local SEO. Is your business findable in the Google Map Pack?
NAP consistency, local schema, service area coverage, Google Business Profile readiness, review signals, all scored for local businesses that compete on proximity.
Phase 10: Local SEO
Phase 10 checks every signal that determines whether you show up when locals search for your service. NAP consistency, LocalBusiness schema, geographic keywords, GBP integration. 2–5 minutes.
- NAP (Name/Address/Phone) consistency check
- LocalBusiness schema validation
- Service area definition and coverage
The three pillars of local search.
Name, address, phone — checked everywhere
NAP consistency + LocalBusiness schema
Different phone formats between your footer and contact page. Address abbreviations that do not match your Google Business Profile. Business name variations across pages. We extract NAP from every page and flag every inconsistency with the exact location.
- Name/Address/Phone identical across every page and matching your GBP.
- LocalBusiness schema present and complete.
- Business name variations across pages
Address, phone, hours, geo, areaServed
Cities and neighborhoods
LocalBusiness schema lives in your website code. It tells search engines your address, phone, hours, service area, and category in a structured format. Most local sites have none of it — we flag exactly what is missing and what to add.
- Cities and neighborhoods you serve, clearly named, linked to relevant pages, schema-marked.
- Service area not defined in markup
- Business category and type unclear to crawlers
Cities in titles, embedded maps, service area pages
Review velocity and freshness
If your title tags do not mention your city, search engines guess at your service area based on your address alone. We score every page for geographic keyword density, embedded maps, and the presence of dedicated service-area pages.
- Google reviews visibility, review velocity, recent-review freshness, response rate.
- No embedded Google Map showing location
- Service area pages missing or thin
What the Phase 10 report delivers.
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NAP consistency audit Cross-page name/address/phone match.
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LocalBusiness schema completeness Required and recommended fields.
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Service area coverage City and neighborhood page presence.
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Included on every audit Free tier or paid.
Map pack, service areas, mobile, trust
Common questions about local SEO auditing
I am not local, does Phase 10 matter?
If you serve a geographic area, yes. If you serve nationwide or global, Phase 10 is less critical.
- If you serve a geographic area, yes.
- If you serve nationwide or global, Phase 10 is less critical.
Does SchemaReports connect to my GBP?
Not yet, it checks signals from your website.
- Not yet, it checks signals from your website.
- Both are required for complete local SEO coverage
What is NAP consistency?
Name/Address/Phone, must be identical across your site and your GBP. Even formatting differences count.
- Name/Address/Phone, must be identical across your site and your GBP.
- Even formatting differences count.
Do I need a page per city?
Missing LocalBusiness schema is the most frequent issue we see. Inconsistent NAP — phone number formatting differences between footer and contact page — is second. Weak geographic signals in title tags and headings is third. These three account for most local SEO problems we surface.
- Missing LocalBusiness schema is the most common gap
- NAP format inconsistencies are very common
How important are reviews?
Very, review velocity and freshness are top ranking signals in local search.
- Very, review velocity and freshness are top ranking signals in local search.
- Schema issues can affect overall technical SEO health
- Schema phase validates LocalBusiness structured data
- SEO Elements phase checks geographic keywords in titles
Run Free Audit
Run Your AuditRun a real local SEO audit on your site.
Free, 2–5 minutes. Every signal that determines whether locals find you — checked and scored.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
Local: where ranking meets revenue