Phase 10. Local SEO. Is your business findable in the Google Map Pack?
NAP consistency, local schema, service area coverage, Google Business Profile readiness, review signals, all scored for local businesses that compete on proximity.
Phase 10: Local SEO
Phase 10 checks every signal that determines whether you show up when locals search for your service. NAP consistency, LocalBusiness schema, geographic keywords, GBP integration. 2 to 5 minutes.
- NAP (Name/Address/Phone) consistency check
- LocalBusiness schema validation
- Service area definition and coverage
The three pillars of local search.
Name, address, phone, checked everywhere
NAP consistency + LocalBusiness schema
Different phone formats between your footer and contact page. Address abbreviations that do not match your Google Business Profile. Business name variations across pages. We extract NAP from every page and flag every inconsistency with the exact location.
- Name/Address/Phone identical across every page and matching your GBP.
- LocalBusiness schema present and complete.
- E-E-A-T scoring, readability analysis, and conversion copy evaluation in one pass
Address, phone, hours, geo, areaServed
Cities and neighborhoods
LocalBusiness schema lives in your website code. It tells search engines your address, phone, hours, service area, and category in a structured format. Most local sites have none of it, we flag exactly what is missing and what to add.
- Cities and neighborhoods you serve, clearly named, linked to relevant pages, schema-marked.
- Schema markup validation, meta tag completeness, heading hierarchy, and internal link structure
- Mobile responsiveness, image optimization, and resource loading analysis
Cities in titles, embedded maps, service area pages
Review velocity and freshness
If your title tags do not mention your city, search engines guess at your service area based on your address alone. We score every page for geographic keyword density, embedded maps, and the presence of dedicated service-area pages.
- Google reviews visibility, review velocity, recent-review freshness, response rate.
- ADA/WCAG accessibility compliance checking with specific violation identification
- AI readiness scoring, how well AI assistants like ChatGPT and Perplexity can find and recommend your business
What the Phase 10 report delivers.
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NAP consistency audit Cross-page name/address/phone match.
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LocalBusiness schema completeness Required and recommended fields.
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Service area coverage City and neighborhood page presence.
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Included on every audit Free tier or paid.
Map pack, service areas, mobile, trust
Common questions about local SEO auditing
I am not local, does Phase 10 matter?
If you serve a geographic area, yes. If you serve nationwide or global, Phase 10 is less critical.
- If you serve a geographic area, yes.
- If you serve nationwide or global, Phase 10 is less critical.
Does SchemaReports connect to my GBP?
Not yet, it checks signals from your website.
- Not yet, it checks signals from your website.
- Our AI reads your content semantically, it understands what your pages are about, who they are written for, and what is missing. That analysis produces recommendations unique to your business that you will not see in a templated report.
What is NAP consistency?
Name/Address/Phone, must be identical across your site and your GBP. Even formatting differences count.
- Name/Address/Phone, must be identical across your site and your GBP.
- Even formatting differences count.
Do I need a page per city?
Missing LocalBusiness schema is the most frequent issue we see. Inconsistent NAP, phone number formatting differences between footer and contact page, is second. Weak geographic signals in title tags and headings is third. These three account for most local SEO problems we surface.
- Missing LocalBusiness schema is the most common gap
- NAP format inconsistencies are very common
How important are reviews?
Very, review velocity and freshness are top ranking signals in local search.
- Very, review velocity and freshness are top ranking signals in local search.
- Subscriptions can be cancelled at any time. There are no long-term contracts. Access continues through the end of your current billing period after cancellation.
- A public API is on the roadmap. Today every audit exports as PDF, Markdown, and JSON on every plan for manual integration.
- API documentation is available after account creation. Use it to run audits programmatically, retrieve structured results, and integrate SchemaReports data into your client reporting stack.
Run Free Audit
Run Your Free AuditRun a real local SEO audit on your site.
Free, 2 to 5 minutes. Every signal that determines whether locals find you, checked and scored.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
Local: where ranking meets revenue