SchemaReports LLC — tr?id=&ev=PageView&noscript=1

Phase 9. Schema Markup. Is Google (and every AI) reading your site correctly?

Schema markup is how you tell Google and AI assistants what your business is, what it sells, who it serves, and what pages are about. Phase 9 validates every JSON-LD block on your page and flags what is missing, broken, or incomplete.

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Phase 9 Schema Markup. JSON-LD validation

Schema markup as the site's DNA
Schema validation

JSON-LD parsed, validated, scored

Phase 9: Schema Markup

Phase 9 validates your structured data, JSON-LD syntax, required properties, schema type coverage, rich result eligibility. Free, 2 to 5 minutes.

  • Most local businesses are missing the LocalBusiness schema search engines need
  • Required vs recommended properties per type
  • Schema type appropriateness for your content
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Three schema vectors every page is checked against.

JSON-LD syntax validation
Syntax check

JSON-LD parsing, required props, deprecated fields

Right schema for the page

We parse every JSON-LD block on your site, validate the syntax, check that required properties are present for each schema type, and flag deprecated fields that need updating. Broken schema is invisible to search engines, we surface every error.

  • Does every page have the right schema types?
  • LocalBusiness, Service, Product, Article, FAQ, BreadcrumbList.
  • E-E-A-T scoring, readability analysis, and conversion copy evaluation in one pass
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Schema type coverage map
Type coverage

Which schema types you have, which you need

All required properties filled

We identify which schema types apply to your business, LocalBusiness, Organization, Service, Product, FAQ, Article, Breadcrumb, and flag which ones are missing from pages that need them.

  • Are all required properties filled?
  • Recommended properties?
  • Missing fields flagged individually.
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Rich result eligibility tests
Rich result tests

Eligibility per snippet type, with examples

Schema.org spec validation

Rich snippets, star ratings, prices, FAQ accordions, breadcrumbs in the SERPs, only show when your schema qualifies. We test your markup against Google's rich result criteria and tell you which ones you are eligible for and which you are not.

  • Does your JSON-LD validate against Schema.org?
  • Any syntax or semantic errors surfaced.
  • AI readiness scoring, how well AI assistants like ChatGPT and Perplexity can find and recommend your business
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What Phase 9 checks, in detail.

Is a service page using Service schema, not Article? Phase 9 checks appropriateness.

  • Is a service page using Service schema, not Article?
  • Phase 9 checks appropriateness.

Every schema type has required properties. Missing ones are critical.

  • Every schema type has required properties.
  • Missing ones are critical.

The ones that unlock rich snippets. Missing them is a warning.

  • The ones that unlock rich snippets.
  • Missing them is a warning.

Does your schema qualify for SERP enhancements? Phase 9 predicts this.

  • Does your schema qualify for SERP enhancements?
  • Phase 9 predicts this.
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What the Phase 9 report delivers.

  • Full JSON-LD validation Every schema block validated against the spec.
  • Missing property list per schema type Specific fields you need to add.
  • Rich snippet eligibility Predicted SERP enhancement readiness.
  • Included on every audit Free tier or paid, same engine.
Visibility upside

Rich snippets, knowledge panel, voice, local pack

Run a real schema check

Free schema validation. Every JSON-LD block parsed, every required field checked, every rich result eligibility tested. 2 to 5 minutes.

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Schema Types
Schema Types Found
Local Business 48%
Missing: geo
Organization 67%
Complete!
FAQ MISSING
Featured snippet opportunity
Breadcrumb 100%
Implemented
WebSite 50%
No SearchAction
Service MISSING
Service offerings visibility
Local Business Fields
Required
Name ✓
Address ✓
Phone ✓
Address
Street ✗
City ✓
State ✓
Zip ✓
Recommended
Hours ✓
Geo ✓
Image ✓
URL ✓
Description ✗
Area ✗
Price ✗

Common questions about schema markup auditing

What is schema markup?

A universal vocabulary for telling machines what your content is.

  • A universal vocabulary for telling machines what your content is.
  • Content, Trust, and Compliance phases cover content quality, E-E-A-T signals, conversion effectiveness, schema markup, local SEO, ADA accessibility, and AI readiness, over 1,000 distinct data points total.
Do I need schema on every page?

Yes, at minimum LocalBusiness on the homepage, Service on service pages, Article on blog posts, BreadcrumbList everywhere.

  • Yes, at minimum LocalBusiness on the homepage, Service on service pages, Article on blog posts, BreadcrumbList everywhere.
  • Our AI reads your content semantically, it understands what your pages are about, who they are written for, and what is missing. That analysis produces recommendations unique to your business that you will not see in a templated report.
What happens if schema is wrong?

Google ignores it quietly, rich snippets disappear, and AI assistants cannot extract your business facts.

  • Google ignores it quietly, rich snippets disappear, and AI assistants cannot extract your business facts.
  • Agency plan also includes an embeddable audit widget you can add to your own website, plus client seat management so clients can log in and view their reports directly without contacting you.
Does SchemaReports implement schema for me?

No, it tells you what is missing. The implementation is up to you or your developer.

  • No, it tells you what is missing.
  • The implementation is up to you or your developer.
Is there a standard schema validator?

Google has Rich Results Test. Phase 9 goes further and checks eligibility + completeness.

  • Google has Rich Results Test.
  • Phase 9 goes further and checks eligibility + completeness.

  • A public API is on the roadmap. Today every audit exports as PDF, Markdown, and JSON on every plan for manual integration.
  • API documentation is available after account creation. Use it to run audits programmatically, retrieve structured results, and integrate SchemaReports data into your client reporting stack.

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Run Your Free Audit

Run a real schema audit on your site.

Free, 2 to 5 minutes. 25+ schema validation checks, every JSON-LD block tested, rich result eligibility scored.

  • The only audit that checks Psychology, Trust, and AI Readiness
  • 12 phases, 1,000+ data points, results in under 5 minutes
  • Free to run, free to download, yours to keep forever
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Find out if your schema is complete
Phase 9 of 12

Schema: how rich results happen