Phase 2. SEO Elements. Entity signals, meta, and structural SEO done properly.
Meta tags, headings, entity identity-Phase 2 analyzes how search engines understand your content. Find missing title tags, duplicate meta descriptions, and broken entity signals that hurt your rankings.
Phase 2: SEO Elements
Title tags, meta descriptions, heading structure, entity signals. The structural foundation that tells search engines what each page is about.
- Meta tag completeness AND accuracy
- Heading hierarchy vs content structure
- Canonical + hreflang correctness
What Phase 2 covers.
Missing, duplicate, and off-topic titles
Meta tags + OG/Twitter cards
Title tags are the first signal search engines use to understand your page. We check every page for missing titles, duplicates across the site, length issues that get truncated in search results, and whether the title actually matches the page topic.
- Accuracy-checked against actual page content, not just presence.
- Finds duplicate titles across multiple pages
- AI validates if title content matches page topic
Length, uniqueness, and topical accuracy
Headings, canonicals, crawlability
Meta descriptions are your sales pitch in the search results. We check every page for missing or duplicate descriptions, evaluate length to avoid truncation, and use AI to flag descriptions that don't match what the page actually offers.
- Heading hierarchy, canonical tags, crawlability, XML sitemap presence, robots.txt.
- Identifies duplicate descriptions hurting uniqueness
- Checks description length and keyword usage
H1-H6 structure and brand identity signals
Entity signals and topic authority
Headings give search engines and screen readers a map of the page. We validate the H1-H6 hierarchy, flag pages with missing or multiple H1s, and check entity identity signals like business name consistency and schema markup.
- Entity signals (who your business is), internal link structure, topic authority signals.
- Identifies pages missing H1 tags or using multiple H1s
- Checks entity identity signals for business name consistency
What the Phase 2 report delivers.
Every issue we find comes with specific recommendations. We tell you exactly what's wrong, why it matters for your business, and how to fix it. No generic advice-contextual fixes based on your actual content.
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Meta audit, accuracy not just presence Verifies your meta matches your actual content.
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Heading hierarchy + IA score Information architecture audit on every page.
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Entity signal consistency Cross-site name/address/phone consistency check.
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Included on every audit Free or paid, same engine.
Tied to your actual content, not generic advice
Common questions about SEO elements
Title tags, meta descriptions, headings, and entity signals — what each one does and why it matters.
Is this the same as what Screaming Frog does?
Not quite. Screaming Frog crawls your whole site. Phase 2 audits a page in context of your whole content strategy.
- Screaming Frog crawls your whole site.
- Phase 2 audits a page in context of your whole content strategy.
Does it check schema?
Schema markup has its own phase. Phase 9. Phase 2 covers meta, headings, canonicals, entity signals.
- Schema markup has its own phase.
- Phase 2 covers meta, headings, canonicals, entity signals.
What about keywords?
Phase 2 checks whether your content structure supports clear topical meaning, not keyword density.
- Phase 2 checks whether your content structure supports clear topical meaning, not keyword density.
- Meta descriptions: 150-160 characters optimal
Do I need to fix every Phase 2 issue?
No, fix the critical ones first, suggestions later.
- No, fix the critical ones first, suggestions later.
- Duplicates create confusion about which page to rank
Will this improve my rankings?
Entity signals are the ways you consistently identify your business across your site-business name, address, phone number, schema markup. Consistency helps search engines understand you're a legitimate business entity.
- Fixing Phase 2 issues often produces the fastest ranking moves because most sites are failing structural basics.
- Schema markup that identifies your business type
- Update when adding new pages or changing content
- Well-written elements don't need constant changes
Run Free Audit
Run Your AuditRun a real SEO elements audit on your site.
Free, 2–5 minutes. See exactly which SEO elements are missing, duplicated, or off-topic.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
SEO elements: the structural foundation