Phase 2. SEO Elements. Entity signals, meta, and structural SEO done properly.
Meta tags, heading hierarchy, canonical tags, crawlability, internal link structure, and entity signals, all audited in the context of your actual content, not against a generic checklist.
Phase 2: SEO Elements
Title tags, meta descriptions, heading structure, entity signals. The structural foundation that tells search engines what each page is about.
- Meta tag completeness AND accuracy
- Heading hierarchy vs content structure
- Canonical + hreflang correctness
What Phase 2 covers.
Missing, duplicate, and off-topic titles
Meta tags + OG/Twitter cards
Title tags are the first signal search engines use to understand your page. We check every page for missing titles, duplicates across the site, length issues that get truncated in search results, and whether the title actually matches the page topic.
- Accuracy-checked against actual page content, not just presence.
- AI-generated recommendations unique to your site, not a generic checklist everyone else gets
- E-E-A-T scoring, readability analysis, and conversion copy evaluation in one pass
Length, uniqueness, and topical accuracy
Headings, canonicals, crawlability
Meta descriptions are your sales pitch in the search results. We check every page for missing or duplicate descriptions, evaluate length to avoid truncation, and use AI to flag descriptions that don't match what the page actually offers.
- Heading hierarchy, canonical tags, crawlability, XML sitemap presence, robots.txt.
- Schema markup validation, meta tag completeness, heading hierarchy, and internal link structure
- Mobile responsiveness, image optimization, and resource loading analysis
H1-H6 structure and brand identity signals
Entity signals and topic authority
Headings give search engines and screen readers a map of the page. We validate the H1-H6 hierarchy, flag pages with missing or multiple H1s, and check entity identity signals like business name consistency and schema markup.
- Entity signals (who your business is), internal link structure, topic authority signals.
- ADA/WCAG accessibility compliance checking with specific violation identification
- AI readiness scoring, how well AI assistants like ChatGPT and Perplexity can find and recommend your business
What the Phase 2 report delivers.
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Meta audit, accuracy not just presence Verifies your meta matches your actual content.
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Heading hierarchy + IA score Information architecture audit on every page.
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Entity signal consistency Cross-site name/address/phone consistency check.
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Included on every audit Free or paid, same engine.
Tied to your actual content, not generic advice
Common questions about SEO elements
Title tags, meta descriptions, headings, and entity signals, what each one does and why it matters.
Is this the same as what Screaming Frog does?
Not quite. Screaming Frog crawls your whole site. Phase 2 audits a page in context of your whole content strategy.
- Screaming Frog crawls your whole site.
- Phase 2 audits a page in context of your whole content strategy.
Does it check schema?
Schema markup has its own phase. Phase 9. Phase 2 covers meta, headings, canonicals, entity signals.
- Schema markup has its own phase.
- Phase 2 covers meta, headings, canonicals, entity signals.
What about keywords?
Phase 2 checks whether your content structure supports clear topical meaning, not keyword density.
- Phase 2 checks whether your content structure supports clear topical meaning, not keyword density.
- Agency plan also includes an embeddable audit widget you can add to your own website, plus client seat management so clients can log in and view their reports directly without contacting you.
Do I need to fix every Phase 2 issue?
No, fix the critical ones first, suggestions later.
- No, fix the critical ones first, suggestions later.
- Agency plan users can also access reports programmatically via the full API, pull audit data into your reporting stack without manual downloads.
Will this improve my rankings?
Fixing Phase 2 issues often produces the fastest ranking moves because most sites are failing structural basics.
- Fixing Phase 2 issues often produces the fastest ranking moves because most sites are failing structural basics.
- Subscriptions can be cancelled at any time. There are no long-term contracts. Access continues through the end of your current billing period after cancellation.
- A public API is on the roadmap. Today every audit exports as PDF, Markdown, and JSON on every plan for manual integration.
- API documentation is available after account creation. Use it to run audits programmatically, retrieve structured results, and integrate SchemaReports data into your client reporting stack.
Run Free Audit
Run Your Free AuditRun a real SEO elements audit on your site.
Free, 2 to 5 minutes. See exactly which SEO elements are missing, duplicated, or off-topic.
- The only audit that checks Psychology, Trust, and AI Readiness
- 12 phases, 1,000+ data points, results in under 5 minutes
- Free to run, free to download, yours to keep forever
SEO elements: the structural foundation