The average website scores a 43 out of 100. Yours is probably in there.
Across over 1,000 audits run personally by Ryan Wilson, the platform average sits around 43. Most sites score between the low 20s and mid 50s. Here are the patterns, the same problems showing up on nearly every site audited, and why they matter.
The patterns are the same on almost every site.
After running 1,000+ audits on real businesses across dozens of industries, the same five or six problems show up everywhere. Not obscure technical issues, basic things like missing schema, zero trust signals, broken conversion forms, outdated CWV metrics, and content that does not match what the visitor came for. The fixes are simple. The problem is that nobody ever audited to find them.
- Missing or incomplete schema markup
- Zero legitimacy signals (no reviews, no address, no team)
- Broken or weak conversion forms
The top three problems across 1,000+ audits.
Missing or incomplete schema
80%+ of sites audited have zero or incomplete schema markup. Fix: add LocalBusiness, Service, Article, and FAQ schema.
- 80%+ of sites audited have zero or incomplete schema markup.
- Fix: add LocalBusiness, Service, Article, and FAQ schema.
- E-E-A-T scoring, readability analysis, and conversion copy evaluation in one pass
Zero legitimacy signals
60%+ of sites have zero visible reviews, no team photos, no physical address. Fix: surface legitimacy signals above the fold.
- 60%+ of sites have zero visible reviews, no team photos, no physical address.
- Fix: surface legitimacy signals above the fold.
- Mobile responsiveness, image optimization, and resource loading analysis
Broken conversion mechanics
40%+ of sites have at least one critical conversion mechanism broken (dead form, wrong CTA link, bad phone number). Fix: test every form and CTA quarterly.
- 40%+ of sites have at least one critical conversion mechanism broken (dead form, wrong CTA link, bad
- Fix: test every form and CTA quarterly.
- AI readiness scoring, how well AI assistants like ChatGPT and Perplexity can find and recommend your business
The fastest wins are almost always the same.
If you ran SchemaReports on your site right now, the fastest score improvement would almost certainly come from: adding proper schema markup, adding visible Google reviews above the fold, and fixing any broken forms. Those three alone will move your score 15 to 25 points on most sites.
- Add LocalBusiness + Service schema
- Surface Google reviews above the fold
- Test and fix every conversion form
Website problems, common questions
Is 43/100 really the average?
Yes, that is the running average across 1,000+ audits. Most sites score between low 20s and mid 50s.
- Foundation phases cover Core Web Vitals, PageSpeed, meta tags, heading structure, and crawlability, the technical baseline that affects how search engines access and understand your site.
- Content, Trust, and Compliance phases cover content quality, E-E-A-T signals, conversion effectiveness, schema markup, local SEO, ADA accessibility, and AI readiness, over 1,000 distinct data points total.
What score is good?
Above 70 is rare. The ZolukoWeb site hit 90 after targeted fixes, the first site ever to reach that number.
- Rule-based tools flag issues based on fixed criteria, missing meta descriptions, images without alt text. These checks are useful but they do not require understanding your content. Any tool can do them.
- Our AI reads your content semantically, it understands what your pages are about, who they are written for, and what is missing. That analysis produces recommendations unique to your business that you will not see in a templated report.
Why are most sites so bad?
Because nobody ever audited them properly. Most sites were built once and never systematically reviewed.
- All reports stay branded SchemaReports (gray label). Agencies get the GoHighLevel integration that auto-creates contacts with audit data in custom values, the value flows into your CRM, not a fake-branded PDF.
- Agency plan also includes an embeddable audit widget you can add to your own website, plus client seat management so clients can log in and view their reports directly without contacting you.
Are these problems fixable?
Yes, most of them are simple fixes that take hours, not weeks.
- Every audit can be downloaded as a formatted PDF for client presentations, as Markdown for documentation or CMS publishing, or as JSON for importing data into dashboards, CRMs, or custom tools.
- Agency plan users can also access reports programmatically via the full API, pull audit data into your reporting stack without manual downloads.
How do I find my score?
Run the free SchemaReports audit.
- All paid plans include a 30-day satisfaction guarantee. If you are not satisfied within the first 30 days, you receive a full refund, no questions, no contract obligations.
- Subscriptions can be cancelled at any time. There are no long-term contracts. Access continues through the end of your current billing period after cancellation.
- A public API is on the roadmap. Today every audit exports as PDF, Markdown, and JSON on every plan for manual integration.
- API documentation is available after account creation. Use it to run audits programmatically, retrieve structured results, and integrate SchemaReports data into your client reporting stack.
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